B2B

Giving ’em the business

I’ve always held the belief that corporations are people, too. (Except when it comes to voting.) That is, the people in corporations. I believe that on the receiving end of every communications is a person or persons who must be engaged–and often entertained–if you want your brand message to be planted firmly between their ears. So just because everything else about an organization might be buttoned up it doesn’t mean their corporate branding message has to be stodgy. As a die-hard run-it-up-the-flag-poler, to me it’s okay to cut loose in the corporate space if the concept is highly relevant and the opportunity for a little cheekiness can make a difference to the bottom line. If you agree contact me.