I MAKE QUICK WORK OF TOUGH PROBLEMS.

Senior Copywriter

Iam an online/offline senior copywriter with proven experience producing outstanding copy for startups, mid-size and Fortune 500 companies. My expertise spans diverse industries such as: financial, health care, insurance, technology, B2B, B2C, food, business services, fashion, ecommerce, education, retail, travel & leisure, non-profits, sports, industrial, automotive, technology and energy, among others. I am fully immersed in creating SEO content for the web and other digital marketing platforms, in addition to social and all print, broadcast and collateral.

Creative Consultant

As a creative problem-solver, I bring a lot to the table in terms of applying market research to shape attitudes, spur action and build my clients’ businesses. I have vast experience writing and creative consulting for advertising and digital agencies and businesses of all sizes and for all media. Whether you need something small but incredibly consequential like a tagline that reinforces your brand, on-point messaging that crystallizes your value prop, or multimedia campaign concepts that position your brand or your clients more effectively in the eyes of customers and prospects, I have the know-how and the creative spark to help set you apart in your competitive space.

You’ll be amazed what an experienced writer can do for your digital communications.
Try me.

My view on what makes a good copywriter…

When you’re not flapping your gums all of the time you become a keen observer of people and processes, you listen more intently, and you start to recognize patterns of behavior more readily than you might have otherwise—including people’s needs, wants and pain points.

Perspectives begin to form about human nature and how we interact with one another. More broadly, you gain empathy which leads to understanding. If you’re the thoughtful type who happens to be able to assemble disparate thoughts into meaningful axioms, and then write them down, your deeper knowledge of the human experience makes you more suited to convey to others, en masse, the possibilities available to them that can lead to a better life.

Conversely, depending on the project at hand, you also become more adept at selling them a load of bullshit which is much less noble but still helps pay the bills. In my experience, this is pretty much the life of a copywriter. Our work product is ideas and words that hopefully are executed in a way that makes the world a better place. If not, we only have our clients to blame. (Or so the story goes.)

I MAKE QUICK WORK OF TOUGH PROBLEMS.

My view on what makes a good copywriter…

Call me when you need copy for web digital print e-mail radio SEO/SEM social video @ (973) 768-3074.

Hey, Rich! Contact me to schedule a call or meeting...

Check out my album. Available online and streaming everywhere.

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